Macworld 2010

hypermacBy Robert Lachman
I certainly didn’t miss Apple Computer, Inc at Macworld this year. There was so much doom and gloom from the media about how it’s the end of Macworld without Steve Jobs and his new toys. I’m not saying it wouldn’t have been nice, but I think Paul Kent, the Macworld general manager, did a great job of mixing it up with more interesting speakers and moving the final day of the expo to Saturday, which made it easier for those from nearby to visit without taking a day off work.
As I rode down the escalator, the first thing I noticed was only one show room floor this year. All the exhibitors were squeezed into one room which meant only one thing: less vendors. It was very noticeable, it only took me about four hours to cover the entire floor.hypermac1 The more compressed floor did give the appearance of a more crowded showroom.

You can talk about Apple not making an appearance, but the overall state of the economy really has to be the major factor. Renting a booth to display your gear or software is downright expensive. It’s thousands of dollars plus the cost of staffing those booths.

First up on the showroom floor was HyperMac, maker of great external batteries for the Apple laptops, iPods and iPhones. Their equipment is first class all the way and received the most buzz on the showroom floor. It’s a perfect solution for those on the road when battery backup is necessary.


Same as last year, Topaz Labs software was one of the most crowded booths on the expo floor. They were selling their bundle of software for $129 which includes Adjust, Simplify, DeNoise, Detail, Clean2 and DeJPEG. Continued tomorrow… Time to wash the dog and go to work.